Professional
Feasibility Study Consultants
&
MAI Commercial Property,
Special Purpose and Business Appraisal

About Us

Your Multidisciplinary Feasibility Study Partners

Experience

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Our expert feasibility study consulting team brings a wealth of experience across a diverse range of industries, including USDA and SBA programs, commercial real estate, energy, manufacturing, agriculture and more.

We specialize in providing comprehensive feasibility studies that are tailored to meet the unique needs of our clients.

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Our commitment to delivering high-quality work ensures that our clients receive accurate, reliable, and insightful analyses, empowering them to make informed decisions and achieve sustainable success.

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Qualifications

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Our team of professional feasibility study consultants comprises graduates from some of the world's most esteemed institutions, including Ivy League universities. Leveraging their elite education and diverse expertise, they are committed to delivering insightful and strategic analyses to support your business objectives.

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Donald Safranek, founder serves on the Investment Advisory Board of

Fortress Equities Real Estate Value Fund.

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Leadership

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Donald Safranek, MS

Founder

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Wert-Berater, Inc. is led by Mr. Donald Joseph Safranek, whose background combines institutional finance, economics, law, and global asset underwriting.

Mr. Safranek holds dual graduate degrees from the London School of Economics, earning an MSc in Economics and an LLB in Law, and a Bachelor of Arts in English Literature and Economics from Rollins College.

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His professional foundation was formed at Lehman Brothers from 1982 where he began as an intern working his way up the ladder, where he worked in asset management on a $700 million real estate equity investment portfolio. This early exposure to institutional risk modeling, structured equity investments, and capital deployment established the analytical discipline that defines Wert-Berater’s approach to feasibility analysis.

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Mr. Safranek later served in senior asset management and underwriting roles with Hatfield Philips, Inc., a division of Lehman Brothers, leading risk evaluation and asset repositioning strategies across residential, hospitality, commercial, industrial, energy, and infrastructure assets. His work spanned projects throughout Europe, the Middle East, the Americas, and the Caribbean.

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This institutional, hands-on experience underpins Wert-Berater’s valuation methodologies, market analyses, and underwriting frameworks. The firm specializes in preparing feasibility studies and third-party reports that meet the requirements of SBA and USDA Rural Development lending programs, including compliance with SBA SOP 50 10 8 and USDA RD Staff Instruction 5001.

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Bruce E. Jones, MAI, ASA-GC, BCA, CMEA
Senior Valuation Advisor

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Mr. Jones began his real estate career in 1987 and brings nearly four decades of experience in commercial and residential real estate valuation.

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He holds the MAI designation from the Appraisal Institute and is an Accredited Senior Appraiser with the American Society of Appraisers, with a specialty in Going Concern properties—an advanced designation for professionals who regularly value complex commercial real estate integrated with business operations.

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Mr. Jones also has more than 12 years of experience as a business appraiser and equipment appraiser, enabling comprehensive valuation assignments involving real estate, operating businesses, and tangible assets.

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He is a Certified General Real Estate Appraiser licensed in multiple states and frequently serves as a litigation support consultant and expert witness. His professional engagements include property tax appeals, partnership and ownership disputes, gift and estate valuations, damage and economic loss analyses, title insurance matters, real estate economic studies, and purchase price allocations.

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QUALIFICATIONS 

• Nearly 40 years of commercial and residential real estate valuation experience (career commenced 1987)

• MAI designation, Appraisal Institute

• Accredited Senior Appraiser (ASA), with Going Concern specialty (ASA-GC)

• Certified General Real Estate Appraiser, licensed in multiple states

• Over 12 years of experience as a business appraiser and equipment appraiser

• Extensive litigation support and expert witness experience, including:

  • Property tax appeals

  • Partnership and shareholder disputes

  • Gift and estate valuations

  • Damage claims and economic loss analyses

  • Title insurance disputes

  • Real estate economics

  • Purchase price allocations