Who we are
Wert-Berater, Inc. has prepared independent feasibility studies for lenders, certified development companies, and federal agencies since 1998 — more than four thousand engagements representing $40.2 billion in evaluated project value across all fifty states and international assignments. Our fiduciary duty runs to the lender and the agency, never to the sponsor’s optimism: fees are fixed, quoted up front, never contingent on findings, and a determination is never changed under pressure.
What we do
Express car wash feasibility is traffic conversion under membership economics. The study converts AADT and retail co-tenancy into wash volume through capture modeling, tests the membership-penetration assumptions that now carry the industry's revenue model, and maps every competing tunnel — operating and announced — because site saturation has become the category's defining risk. Labor-light operating economics are modeled honestly, including the chemical, utility, and equipment-reserve loads that compress the apparent margin.
How we do it
Methodology combines DOT traffic counts, competitive census with pricing and membership offers, ICA industry benchmarks, and equipment-supplier capital costs independently tested. The model presents retail and membership revenue separately, with membership churn sensitivity, against the program's coverage requirement.
How we can help you
Car washes are financed under SBA 504 and 7(a) — with SOP special-purpose treatment — and conventional structures for multi-site operators; the study addresses saturation risk to the standard reviewing officers now expect. The firm evaluates car wash projects within its fuel-retail and roadside-commercial practice, applying the same capture-rate discipline developed across its gas station and travel center record.
How to engage us
Standard delivery is 10 to 15 business days from complete project data. Rush delivery for deals already in underwriting is accepted case by case for an additional fixed fee, quoted up front and committed in writing. Engagements are typically initiated by the borrower, with lender or CDC confirmation obtained before work begins — institutions differ, so confirm the procedure with your lending contact.