Wert-Berater, Inc. — Independent Feasibility Study Consultants
Press Release · Retail · Georgia

Wert-Berater, Inc. Completes Large-Format Liquor Retail Feasibility Study in Doraville, Georgia

An independent Large-Format Liquor Retail Feasibility Study evaluating a large-format liquor retail development in Doraville, Georgia.

Large-format liquor retail
Wert-Berater, Inc. Completes Large-Format Liquor Retail Feasibility Study in Doraville, Georgia

For Immediate Release · 2025-05-26

Asset class
Retail · Georgia
Program
Independent Feasibility Study
Evaluated value
$8,084,744
Study conclusion
The development program and trade-area demand were evaluated for a large-format retail operation; projected stabilized value exceeded total project costs by 121 percent in the analysis
Location
Doraville, Georgia, DeKalb County
Completed
2025

DORAVILLE, Georgia — Wert-Berater, Inc., an independent feasibility study consulting firm serving lenders and government agencies since 1998, has completed a Large-Format Liquor Retail Feasibility Study in Doraville, DeKalb County, Georgia.

Wert-Berater served as independent feasibility consultant in connection with the project’s financing. Party names are withheld consistent with the confidential nature of underwriting and capital-advisory work; figures represent the project as evaluated at the study date.

Project Summary

Development of a large-format liquor retail operation in Doraville, Georgia — a 32,829 square foot building with construction budgeted at $8,084,744 under a lump-sum contract. Total development cost equates to $404 per square foot inclusive of land, soft costs, furniture, fixtures, equipment, and working capital.

Trade Area

The Doraville location sits in a dense, demographically favorable section of the Atlanta metro: the analysis cited a favorable age distribution and favorable demographics within the one-mile and broader trade rings, alongside favorable distributor credit terms supporting inventory economics at large-format scale.

Financial Findings

The projections indicated stabilized performance exceeding total project costs by 121 percent, with Monte Carlo simulation applied to validate the robustness of that margin across simultaneous variations in revenue, margin, and cost inputs — the dispersion analysis rather than the point estimate carrying the conclusion.

Feasibility Study Challenges

Large-format beverage retail concentrates risk in two places the study addressed directly: licensing — a binary regulatory gate that no financial cushion can substitute for — and inventory-carry economics, where distributor terms and turn rates determine working-capital adequacy. Both were stated as explicit dependencies of the program.

About Wert-Berater, Inc.

Wert-Berater, Inc. is an independent feasibility study consulting firm founded in 1998, providing lender- and agency-facing feasibility studies, highest-and-best-use analyses, and capital-advisory support. The firm has completed more than 4,000 engagements across all 50 states and internationally, evaluating over $40.2 billion in project value for SBA, USDA, EB-5, conventional, and institutional financing decisions. In every engagement, fiduciary duty runs to the lender and the applicable agency.

Media contact: Donald Safranek, MSc, President, Wert-Berater, Inc. — +1 310-857-2443 ext. 800. Press inquiries only; client, lender, and property identities remain confidential.

About this release. This announcement summarizes a completed, independent Wert-Berater engagement. Details have been anonymized to protect client and lender confidentiality; no borrower, lender, or property is identified. Figures reflect the project as evaluated at the study date.
Donald Safranek, MSc — President and feasibility study consultant, Wert-Berater, Inc.
Donald Safranek, MSc

President, Wert-Berater, Inc. — independent feasibility study consultants since 1998. More than 4,000 feasibility studies completed across all 50 states and internationally, evaluating $40.2 billion in project value for SBA, USDA, EB-5, conventional, and institutional financing decisions. Fiduciary duty runs to the lender and agency in every engagement.

+1 310-857-2443 ext. 800  ·  email  ·  1968 South Coast Hwy, Ste 2382, Laguna Beach, CA 92651 · 111 Town Square Pl Ste 1238 PMB 657834, Jersey City, NJ 07310 · 539 W. Commerce St #8486, Dallas, TX 75208

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