An independent Mixed-Use Redevelopment Feasibility Study evaluating a 100-acre adaptive reuse of a former regional mall into a phased mixed-use residential, retail, and hospitality district in Plano, Texas.
PLANO, Texas — Wert-Berater, Inc., an independent feasibility study consulting firm serving lenders and government agencies since 1998, has completed a Mixed-Use Redevelopment Feasibility Study in Plano, Collin County, Texas.
Wert-Berater served as independent feasibility consultant to the ownership and its capital partners. Party names are withheld consistent with the confidential nature of underwriting and capital-advisory work; figures represent the project as evaluated at the study date.
An approximately $1 billion redevelopment converting a 37-year-old, 100-acre regional shopping mall into a phased, mixed-use district combining for-sale residential, rental apartments, an open-air retail and dining atrium repurposed from the original enclosed structure, a hotel, senior living, and extensive public open space. The program is deliberately staged so that faster-absorbing residential and infrastructure phases establish the district before higher-risk retail, hospitality, and senior-living components come online.
Brownstone-style for-sale townhomes, a 412-unit apartment block, an open-air retail and restaurant promenade created from the repurposed mall, a 200-room luxury hotel, a senior-living community, a 2,000-space structured (underground) parking system, and a public realm anchored by an 8-acre central park, a crystal lagoon, and roughly 1.6 miles of walking trails.
Wert-Berater prepared land residual valuations for each parcel across all proposed uses — testing residential, multifamily, retail, hospitality, senior-living, and structured-parking scenarios so the master plan allocated every parcel to its highest and best use. The residual framework isolates supportable land value by backing developer profit, construction cost, and absorption timing out of each parcel’s projected completed value, giving ownership and its capital partners a parcel-by-parcel basis for phasing, pricing, and disposition.
The central analytical task was reconciling a single, billion-dollar master plan with staggered absorption across six distinct product types on one site. Key risks identified: adaptive-reuse execution on a 37-year-old structure, phasing risk if early residential absorption lagged, retail and hospitality demand timed years into the build-out, and cost exposure on structured parking and shared infrastructure carried ahead of vertical revenue — addressed through phase-gating tied to demonstrated absorption, parcel-level residual testing, and conservative treatment of later-stage retail, hotel, and senior-living components.
Wert-Berater, Inc. is an independent feasibility study consulting firm founded in 1998, providing lender- and agency-facing feasibility studies, highest-and-best-use analyses, and capital-advisory support. The firm has completed more than 4,000 engagements across all 50 states and internationally, evaluating over $40.2 billion in project value for SBA, USDA, EB-5, conventional, and institutional financing decisions. In every engagement, fiduciary duty runs to the lender and the applicable agency.
Media contact: Donald Safranek, MSc, President, Wert-Berater, Inc. — +1 310-857-2443 ext. 800. Press inquiries only; client, lender, and property identities remain confidential.
President, Wert-Berater, Inc. — independent feasibility study consultants since 1998. More than 4,000 feasibility studies completed across all 50 states and internationally, evaluating $40.2 billion in project value for SBA, USDA, EB-5, conventional, and institutional financing decisions. Fiduciary duty runs to the lender and agency in every engagement.
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Schedule a ConversationIndependent feasibility studies since 1998 — 4,000+ engagements, $40.2 billion in evaluated project value. Standard delivery in 10 to 15 business days. Fiduciary duty to the lender and agency.