A live performance theater feasibility study was completed for the proposed new construction project in Cleveland, Tennessee. This live performance feasibility study included a market analysis and funding sources for grants and loans for a new project.
The Playhouse is now the leading nonprofit professional performing arts organization in rural Tennessee and ranks among the ten largest professional theaters in rural America. The proposed Live Performing Arts Center will be situated on approximately 2.92 acres of donated land, which includes existing structures known as the Old Woolen Mill Theater.
As part of the pro forma analysis, projected usage rates and revenue per seat were assessed to estimate the Net Present Value (NPV) of the projected EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). Over the past five years, prominent musical productions have driven the success of live performance theaters. However, the inherent versatility of live theater allows for a diverse range of performances that cater to various audience preferences.
With consumers increasingly seeking enriching entertainment experiences, the industry presents significant opportunities for artistic innovation and sustained success.
Despite persistent fears around high interest rates, high inflation, slowing growth, and unsustainable consumer spending, the economy continues to deliver month after month. It is looking increasingly as though policymakers have managed to create the conditions for the mythical “soft landing,” where inflation is brought down to target without causing a recession.
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Travis Miller
+1 (267) 885-9333
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