Prepared for lenders, CDCs, and federal agencies to SBA SOP 50 10 8, USDA RD Instruction 5001, and conventional underwriting standards. Fiduciary duty runs to the lender and the agency, never the borrower. More than 4,000 studies since 1998 covering $40.2 billion in evaluated project value.

QSR feasibility is traffic-conversion arithmetic: the AADT and retail gravity feeding the pad, drive-thru capture rates calibrated to access and stacking capacity, the brand's unit-volume benchmarks against the site's characteristics, and franchise economics — royalty, advertising, required reinvestment — carried in the operating model. Multi-unit operators add development-schedule and cross-collateral analysis.
The analysis combines DOT traffic counts, co-tenancy and generator mapping, brand unit-economics benchmarks, and franchise-agreement review. Coverage is tested at volumes below brand averages, because the site, not the brand, determines the outcome.
Every Wert-Berater financial model is fully linked with no hardcoded values, so any reviewer can stress any input. Deliverables comprise a complete narrative report and the linked Excel model, with ten-year pro forma, sensitivity analysis at ±5, 10, and 15 percent, interest-rate stress from +0.5 to +3.0 percent, and ratio analysis benchmarked against RMA and IBISWorld data.
SBA engagements are prepared to SOP 50 10 8, including its debt-service-coverage minimums of 1.15x operating and 1.00x global. USDA engagements follow RD Staff Instruction 5001 across the Business & Industry, Community Facilities, REAP, and Value-Added Producer Grant programs. Conventional engagements are built to the lender's stated coverage standard, typically 1.20x. Roadside and transportation-service projects arrive under SBA 504 and 7(a) for owner-operators — with SOP 50 10 8 special-purpose property treatment addressed where it applies — USDA B&I at qualifying rural locations, and conventional structures for multi-site operators.
QSR analysis is embedded throughout the firm's fuel-retail record, including dual-QSR fuel projects at $7,200,000 and $6,550,000 in Palm Beach Gardens, Florida and franchise QSR co-tenancy in Grain Valley, Missouri. Independence is non-negotiable: determinations follow the evidence and are not revised under pressure, and studies are built to pass lender, agency, and third-party review without exception items.
Qualify a project. Tell us about the project and the program. We will tell you the truth about it — scope, timeline, and fee confirmed before work begins.
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