1998Practice founded4,000+Client engagements$41.2 billionEvaluated project valueSince 1982Institutional underwritingMAI · ASA-GC · BCA · CMEAIn-house valuation designations
Wert-Berater, Inc.
Feasibility Study Consultant · Long Beach, California

Feasibility Study Consultant Serving Long Beach, California

Independent, lender-grade feasibility studies for projects located in Long Beach and Los Angeles County — SBA 504 and 7(a), bank, and conventional credit submissions — built on the market evidence a Long Beach underwriter can pull and reproduce.

HomeMarketsCalifornia › Long Beach
4,000+
Engagements completed nationwide since 1998
$41.2B
evaluated project value
600+
banks, lenders, credit unions, CDCs & funds where our studies are accepted
1998
year the firm was founded

Wert-Berater, Inc. prepares independent feasibility studies for projects located in Long Beach, elsewhere in Los Angeles County, and across the wider Southern California market. The firm serves Long Beach from its California office in Laguna Beach and from its other U.S. offices; it does not maintain a staffed Long Beach location, and nothing on this page should be read as claiming one.

What follows is the market evidence that actually governs a Long Beach feasibility conclusion, with the source and vintage of every figure stated. The intent is to show how the numbers change an underwriting assumption — not to describe the city.

Long Beach market profile

Long Beach market profile — 22 measures, each shown with its data period and source. Scroll horizontally on a narrow screen to see the period and source columns.
MeasureValuePeriodSource
Population450,469Estimate, July 1, 2025 (V2025)U.S. Census Bureau, Population Estimates Program
Population, April 2020 base466,768April 1, 2020U.S. Census Bureau, Population Estimates Program
Population change since 2020−3.5%April 2020 – July 2025U.S. Census Bureau, Population Estimates Program
Households170,927ACS 5-year, 2020–2024U.S. Census Bureau, American Community Survey
Median household income$87,430ACS 5-year, 2020–2024 (2024 dollars)U.S. Census Bureau, American Community Survey
Per capita income$44,575ACS 5-year, 2020–2024 (2024 dollars)U.S. Census Bureau, American Community Survey
Persons in poverty14.8%ACS 5-year, 2020–2024U.S. Census Bureau, American Community Survey
Owner-occupied housing rate41.2%ACS 5-year, 2020–2024U.S. Census Bureau, American Community Survey
Median value, owner-occupied units$806,600ACS 5-year, 2020–2024U.S. Census Bureau, American Community Survey
Median gross rent$1,871ACS 5-year, 2020–2024U.S. Census Bureau, American Community Survey
Bachelor's degree or higher, age 25+35.6%ACS 5-year, 2020–2024U.S. Census Bureau, American Community Survey
Civilian labor force participation, age 16+66.2%ACS 5-year, 2020–2024U.S. Census Bureau, American Community Survey
Mean travel time to work29.9 minACS 5-year, 2020–2024U.S. Census Bureau, American Community Survey
Total retail sales$4.87B2022U.S. Census Bureau, Economic Census
Retail sales per capita$10,7492022U.S. Census Bureau, Economic Census
Labor force237,210July 2026, not seasonally adjustedU.S. Bureau of Labor Statistics, LAUS
Employment225,012July 2026, not seasonally adjustedU.S. Bureau of Labor Statistics, LAUS
Unemployment rate, city5.1%July 2026, not seasonally adjustedU.S. Bureau of Labor Statistics, LAUS
Unemployment rate, Los Angeles County5.2%July 2026, not seasonally adjustedU.S. Bureau of Labor Statistics, LAUS
Unemployment rate, LA–Long Beach–Anaheim metro5.0%July 2026, not seasonally adjustedU.S. Bureau of Labor Statistics, LAUS
Land area50.71 sq mi2020U.S. Census Bureau
County / metropolitan areaLos Angeles CountyCurrentLos Angeles–Long Beach–Anaheim, CA MSA

The Census Bureau suppresses employer-establishment and total-employment counts for Long Beach in its 2023 business series, so those measures are not shown. Where a figure is not published, this firm omits it rather than estimating it.

What the population trend does to an absorption schedule

Long Beach is not a population-growth market. The Census Bureau puts the city at 450,469 residents as of July 1, 2025, against an April 2020 base of 466,768 — a decline of 16,299 people, or 3.5 percent, in a little over five years. That single fact disqualifies the most common shortcut in residential and retail feasibility work, which is to project absorption off a positive population trend line.

The defensible substitute is household-based. The city contains 170,927 households, and household counts in mature coastal California cities hold up better than headcounts because average household size compresses as population falls. A Long Beach residential or retail study should therefore be underwritten on household formation, trade-area capture rate and replacement demand, with any growth assumption carried as a sensitivity rather than a base case. A lender reviewing a Long Beach pro forma that assumes population-driven absorption is entitled to reject it, and the good ones do.

Housing cost structure and what it constrains

Long Beach is a renter-majority city: the owner-occupancy rate is 41.2 percent, so roughly three of every five occupied units are rentals. Median gross rent is $1,871 and median household income is $87,430, which puts the median renter's gross rent at about 25.7 percent of median household income — a figure derived from those two Census measures rather than published directly.

That ratio is the operative constraint on multifamily feasibility here. It sits close to the conventional 30 percent affordability threshold, which means the headroom for rent growth above trend is thin, and a pro forma that solves only at above-market rents will not survive a credit committee's stress case. On the ownership side, the $806,600 median value of owner-occupied units against an $87,430 median income implies a buyer pool drawn well above the city's median earner; for-sale absorption studies need to size that narrower pool explicitly rather than borrowing county-level buyer counts.

The labor market improved on a shrinking base — which is not the same as job growth

In July 2026 the Long Beach unemployment rate was 5.1 percent, against 6.0 percent in July 2025. Read alone, that looks like a strengthening labor market. It is not. Over the same twelve months the city's labor force fell from 243,831 to 237,210, a loss of 6,621, and resident employment fell from 229,080 to 225,012, a loss of 4,068. The rate improved because the labor force contracted faster than employment did.

This matters for any labor-intensive project — hotel, restaurant, healthcare, senior living, or a warehouse operation with a large hourly component. A staffing assumption built on the falling unemployment rate will understate both hiring difficulty and wage pressure. Long Beach at 5.1 percent also tracks its surroundings closely: Los Angeles County stood at 5.2 percent and the Los Angeles–Long Beach–Anaheim metro at 5.0 percent in the same month, so there is no local labor slack to underwrite against. Wage and staffing assumptions should be built from metro-level occupational wage data, not from the city's headline rate.

The Port of Long Beach: use the right number

Port volume is the most frequently misused statistic in Long Beach feasibility work. The Port ended 2025 with 9,881,595 TEUs, up 2.4 percent over its previous record of more than 9.6 million set in 2024, and handled 48.9 percent of the cargo moving through San Pedro Bay. Five of its six container terminals moved more than a million TEUs each for the first time, and two moved more than two million.

The composition matters more than the headline. Of that 2025 total, imports were 4,779,559 TEUs (up 1.1 percent), exports were 1,141,113 TEUs (down 5.5 percent), and empty containers were 3,960,925 TEUs (up 6.7 percent). Empties are the fastest-growing component and the least useful one for a warehousing or cold-storage demand forecast: they occupy yard space, chassis and gate appointments without generating the pick-and-pack throughput that drives industrial rent. An industrial feasibility study for a Long Beach site should be underwritten to loaded import volume, and should say so.

Through the first half of 2026 the Port moved 4,829,578 TEUs, 1.7 percent ahead of the same period in 2025, with June alone at 779,331 TEUs — its third-busiest June. Volume is running at a plateau near record levels rather than expanding sharply, and the Port's own leadership has projected more than 9 million TEUs for the full year. For a ten-year hold, the more consequential facts are structural: the $1.8 billion Pier B On-Dock Rail Support Facility is targeted for completion in 2032 and is intended to triple the volume of cargo moved by on-dock rail, and a proposed zero-emissions Metro Express Terminal at Pier S would, if approved, handle up to 1.8 million TEUs a year. Both would change drayage patterns and near-dock siting economics inside a normal hold period, so a Long Beach industrial pro forma should test the pre- and post-completion cases separately.

Retail and trade-area capture

Long Beach recorded $4.87 billion in total retail sales in 2022, or $10,749 per capita. For retail, restaurant and mixed-use work, that per-capita figure is the honest starting point for a capture-rate model — substantially more defensible than applying a regional or national average, which will not reflect the income profile recorded for this city in the table above. The city covers 50.71 square miles and its residents report a mean commute of 29.9 minutes, so trade areas here are drive-time constrained and should be drawn as isochrones rather than radii.

SBA feasibility studies for Long Beach projects

Long Beach projects are financed regularly through both principal SBA structures. SBA 504 suits owner-occupied real estate and heavy equipment, which in this market most often means industrial and flex buildings, medical and dental offices, car washes and self-storage. SBA 7(a) covers business acquisition, partner buyouts, expansion and working capital, and is the more common route for restaurant, retail and service-business transactions.

Where a study is required, it is prepared to the standard SBA SOP 50 10 actually applies — a supportable market analysis, a demonstrated ability to service the proposed debt, and a conclusion that names its conditions rather than burying them. Start-up and construction credits draw the closest scrutiny, and those are the files where an unsupported demand assumption is most likely to stall an approval. See the firm's SBA feasibility study practice for the full programme treatment.

Bank and conventional credit submissions

Not every Long Beach project runs through a government guarantee. Conventional construction and permanent financing on industrial, multifamily and hospitality assets is underwritten against negotiated coverage tests, and the study has to speak to those tests directly — stabilized debt service coverage, a break-even occupancy the committee can locate, and sensitivities run on the two or three variables that would actually impair the credit. As a bank feasibility study consultant, the firm prepares those submissions for lenders that finance Southern California projects, and the deliverable includes a fully linked financial model with no hardcoded figures, so an underwriter can stress it directly instead of taking the conclusion on faith.

USDA programmes and Long Beach eligibility

Most Long Beach locations will not qualify for USDA Rural Development business programmes. These programmes apply area-eligibility tests keyed to population and rural character, and the city of Long Beach does not meet them at typical urban sites. Eligibility is determined by the specific address and the specific programme, so it should be confirmed against USDA's property eligibility tool before a study is scoped around a guarantee.

Where a client's project sits outside the city in a qualifying part of California, the firm prepares the full USDA feasibility study to the 7 CFR Part 5001 factor framework. It is listed here for completeness, not because a Long Beach site is likely to be eligible.

Project types analyzed in this market

These are the asset classes where the Long Beach characteristics documented above — port and goods movement, a renter-majority housing stock, and a coastal waterfront — most often drive the demand case:

Industrial Cold storage Bulk storage terminal Marina & boat storage Multifamily Mixed-use Hotel Self-storage Healthcare Medical office Restaurant Retail Land development

The full practice covers 114 project types across ten groups, each with its own accepted demand methodology and benchmark set.

Recent California engagements

These are published California engagements from the firm's engagement record. None is located in Long Beach; they are shown to evidence California experience, not local assignments.

Hayward, California — Warehouse feasibility study.
Chino, California — Car wash and pad highest and best use study.
Alhambra, California — Express car wash feasibility study.
Taft, California — Clean ammonia and hydrogen production facility feasibility study.
Delhi, California — Truck stop feasibility study.

Party names withheld per the firm's confidentiality practice; locations as published in the firm's engagement record.

Questions Long Beach clients ask

Does Wert-Berater have an office in Long Beach?

No. The firm serves Long Beach from its California office in Laguna Beach and from its other U.S. offices. It does not maintain a staffed Long Beach location and does not claim one.

What does a Long Beach feasibility study include?

A market and financial analysis built on Long Beach-specific evidence: Census and American Community Survey data for the city and Los Angeles County, Bureau of Labor Statistics series for the city and the Los Angeles–Long Beach–Anaheim metro, Port of Long Beach cargo statistics where goods movement drives demand, and comparable-property evidence for the asset class — delivered with a fully linked financial model and every figure cited to its source.

Does a Long Beach project qualify for USDA Rural Development financing?

Generally no. USDA Rural Development business programmes apply area-eligibility tests that most locations inside the city do not meet. Eligibility turns on the specific site and programme and should be confirmed against USDA's property eligibility tool before a study is scoped around a guarantee.

How does the Port of Long Beach affect an industrial feasibility study?

Headline container volume is the wrong demand driver. The Port moved 9,881,595 TEUs in 2025, but 3,960,925 of those were empty containers, which consume yard and chassis capacity without generating warehousing throughput. A defensible industrial or cold-storage study underwrites to loaded import volume and to the drayage pattern expected over the hold period.

Can Wert-Berater prepare a bank feasibility study for a Long Beach project?

Yes. Studies are prepared to the coverage, sensitivity and documentation standards a credit committee applies, and are accepted at more than 600 banks, credit unions, certified development companies and funds nationwide.

Is Long Beach a growth market for residential and retail purposes?

Not on population. The city is estimated at 450,469 residents as of July 1, 2025, down 3.5 percent from its April 2020 base. Absorption should be underwritten on household formation, capture rate and replacement demand rather than population growth.

How long does a feasibility study take?

Ten to fifteen business days is the standard delivery window, on a fixed fee quoted in advance and never contingent on the study's conclusion.

Sources and data vintages

All figures on this page were retrieved on September 4, 2026. Each is reproduced from a primary public source below; none is estimated or interpolated.

Two figures on this page are computed rather than published, and are identified as such where they appear: the ratio of median gross rent to median household income, and the year-over-year changes in labor force and employment. Both are simple arithmetic on the Census and BLS values listed above.

Nearby Southern California markets

Wert-Berater covers the surrounding markets from the same California practice: Los Angeles and San Diego, with the statewide programme treatment on the California feasibility study consultants page. Every location the firm covers is listed on the markets index.

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Wert-Berater, Inc. · 1968 South Coast Hwy, Ste 2382, Laguna Beach, CA 92651 · 111 Town Square Pl Ste 1238 PMB 657834, Jersey City, NJ 07310 · 539 W. Commerce St #8486, Dallas, TX 75208 · 66 W Flagler Street, Suite 900, PMB 12704, Miami, FL 33130 · +1 310-857-2443 ext. 800 · Site Map · Privacy

Legal disclosure. Wert-Berater, Inc. offices are mailing addresses only. Following the COVID-19 pandemic the firm has elected to work remotely; its office locations receive mail and are not staffed for visitors or in-person meetings. Headquarters mailing address: 1968 South Coast Hwy, Ste 2382, Laguna Beach, CA 92651.

Wert-Berater, Inc. is an independent provider of feasibility studies and other related services. The firm does not provide financing or equity investment advice, and does not arrange, broker, or place debt or equity capital of any kind.

All appraisal assignments are performed by Bruce E. Jones, MAI, ASA-GC, BCA, CMEA, a member of the Appraisal Institute since 2006, a staff member of Wert-Berater, Inc. and owner of Special Purpose Realty Valuation.

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