Agricultural projects are analysed on flows: what is produced within an economic haul of the site, what capacity already handles it, where it goes, and what the spread between farm gate and delivered price will support. This report establishes those flows for a defined commodity and draw area.
Supply is production within a defensible haul radius, established from agricultural statistics and adjusted for what is already committed elsewhere. Capacity is the processing, storage, drying, cooling and handling infrastructure that competes for the same raw product, inventoried by facility with an estimate of throughput and utilisation. Announced capacity is listed separately, because in agriculture a single new plant can change the basis for an entire region.
Demand is analysed at the buyer level: processors, integrators, co-operatives, exporters, food service and retail. For value-added ventures the analysis moves downstream to the end market and asks what premium it demonstrably pays — the question a Value-Added Producer Grant reviewer asks first. Contracted and committed supply is distinguished from open-market volume.
Pricing covers cash and basis behaviour at the relevant delivery points, the spread structure the project depends on, and its historical volatility. Utilisation stands in for occupancy: how much of the year the facility can run given harvest timing and storage. Ramp is assessed from producer relationships — supply is a relationship business, and a new plant rarely secures full volume in its first season.
The competitive set is whoever bids for the same raw product or sells into the same end market, including co-operatives and integrators whose pricing is not purely commercial. Recent investment, consolidation and closure activity is recorded, along with any announced facility that would compete for the same acres.
Risks include production variability and weather, competing bidders raising the raw product cost, freight and logistics exposure, concentration in a single buyer, regulatory and food safety obligations, and value-added premiums that prove thinner in practice than in the plan. Where a project depends on grant support, the report treats that support as contingent rather than assumed.
Producers and co-operatives evaluating value-added ventures, processors sizing a facility, lenders and USDA programme reviewers testing projections, and public bodies assessing regional food and agricultural infrastructure.
A market intelligence report describes the market. It tells you what the draw area produces, who already handles it, and what the end market pays. A feasibility study goes further: it takes one project, applies the market findings to its capital cost and operating model, and reaches a conclusion on whether it works — which is what SBA and USDA programmes require. An appraisal develops an opinion of value for a specific property under professional valuation standards. Many files need more than one, and the market work is common to all three.
See Market Intelligence for the research method, or market research consulting where the question does not fit a package.
Reports are commissioned for a named market and this asset type. Geography runs from a single county to several states, the fee is fixed and agreed with the reports desk once the market and scope are confirmed, and delivery is 3 to 5 business days for standard geographies. Where the project also falls inside one of the seven purchasable property-type families — office, retail, multifamily, warehouse and industrial, mixed-use, hospital and ASC, and gas station and truck stop — the published packages from $1,950 apply and can be priced in the builder on market reports.
Last reviewed September 2026. Every figure in a delivered report carries its source and date; where a figure could not be verified, the report says so.
Independent, commissioned research for your market. Fixed fee, delivered in 3 to 5 business days.
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Wert-Berater, Inc. is an independent provider of feasibility studies and other related services. The firm does not provide financing or equity investment advice, and does not arrange, broker, or place debt or equity capital of any kind.
All appraisal assignments are performed by Bruce E. Jones, MAI, ASA-GC, BCA, CMEA, a member of the Appraisal Institute since 2006, a staff member of Wert-Berater, Inc. and owner of Special Purpose Realty Valuation.