Data centre markets are measured in megawatts, and the binding constraint is almost always power rather than land. This report establishes installed and planned critical capacity in a market, what the utility can actually deliver and when, how quickly capacity has been absorbed, and what tenants pay by deployment type.
Supply is measured in critical megawatts by facility, with commissioned capacity separated from shell-ready and announced. This distinction matters more here than in any other asset class: announced projects without secured power are not supply, and treating them as such distorts every absorption forecast. Each facility is profiled for operator, density supported, redundancy configuration, connectivity and expansion room.
Demand is analysed by tenant type — hyperscale leases, enterprise deployments, retail colocation and, where present, high-density compute — because each has a different lease size, term and price sensitivity. Regional drivers include carrier and fibre infrastructure, latency to population and cloud on-ramps, industry presence, and the state incentive environment that has shaped where capacity was built.
Pricing is reported per kilowatt per month for wholesale deployments and per rack or per cabinet for retail colocation, with power costs stated separately since electricity price is a large share of tenant economics. Absorption is measured in megawatts taken per year against megawatts delivered, and vacancy is reported against commissioned capacity rather than planned capacity.
The competitive set is defined by deployment type and by connectivity rather than geography alone: a hyperscale campus and a downtown carrier hotel are not competitors even in the same metro. Operator identity and capital backing are recorded, since they determine who can actually deliver announced capacity. Land transactions and campus assemblies are summarised where reported.
Capacity analysis centres on power: available substation capacity, queue position, utility timelines and any moratorium on new large loads. Additional risks include water availability for cooling, local opposition and zoning change, concentration of demand in a small number of tenants, and construction cost escalation for electrical equipment with long lead times.
Developers and operators evaluating a market or a campus, lenders and investors underwriting a project, corporates comparing locations for an enterprise deployment, and economic development bodies assessing what their grid can support. Financed projects normally pair this with a feasibility study.
A market intelligence report describes the market. It tells you how many megawatts a market has, how many it can actually power, and how fast capacity has been absorbed. A feasibility study goes further: it takes one project, applies the market findings to its capital cost and operating model, and reaches a conclusion on whether it works — which is what SBA and USDA programmes require. An appraisal develops an opinion of value for a specific property under professional valuation standards. Many files need more than one, and the market work is common to all three.
See Market Intelligence for the research method, or market research consulting where the question does not fit a package.
Reports are commissioned for a named market and this asset type. Geography runs from a single county to several states, the fee is fixed and agreed with the reports desk once the market and scope are confirmed, and delivery is 3 to 5 business days for standard geographies. Where the project also falls inside one of the seven purchasable property-type families — office, retail, multifamily, warehouse and industrial, mixed-use, hospital and ASC, and gas station and truck stop — the published packages from $1,950 apply and can be priced in the builder on market reports.
Last reviewed September 2026. Every figure in a delivered report carries its source and date; where a figure could not be verified, the report says so.
Independent, commissioned research for your market. Fixed fee, delivered in 3 to 5 business days.
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All appraisal assignments are performed by Bruce E. Jones, MAI, ASA-GC, BCA, CMEA, a member of the Appraisal Institute since 2006, a staff member of Wert-Berater, Inc. and owner of Special Purpose Realty Valuation.