Wert-Berater,Inc.
M&A Advisory · Buy-Side & Sell-Side Due Diligence · Independent Since 1998

Find out what you're buying while you can still walk away.

We are an independent valuation and due-diligence firm. Buyers, sellers and lenders hire us on deals for operating companies that own things: plants, hotels, marinas, clinics, truck stops, food processors. One engagement gets the business valued, the real estate and equipment appraised, the market checked and the earnings tested. We don't broker deals and we never take a piece of one, so the fee is the same whether you close or walk.

1998
Independent since
3,955
Studies completed
$40.2B
Project value evaluated
MAI · ASA-GC
Valuation credentials in house
0%
Success fee, ever
Fee-only. Fixed price, quoted before we start One firm. Real estate, business and equipment Lender-ready. SBA and USDA change-of-ownership files Nationwide. All fifty states
You can renegotiate a price. You can't renegotiate a fact nobody checked.
The standing rule of every Wert-Berater diligence engagement
Watch: a short video overview — M&A Advisory & Transaction Due Diligence

When an acquisition goes badly, the price is usually not the reason. The reason is something nobody checked. An add-back that turns out to be the owner's salary. A top customer who was already shopping the account. A paint line that needs $400,000 of work before it can run the volume the projections assume. None of it was hidden. It just takes somebody with no stake in the closing to go looking, and enough time to be thorough.

That is the work we have done since 1998, across 3,955 engagements and $40.2 billion in project value, mostly for lenders and agencies who have to defend a credit decision to someone else. An acquisition gets the same treatment. What does the business really earn? What are the assets really worth? Will the market still be there in year four? And can the debt be paid in a bad year, not just a good one?

What we actually do on a deal

A full buy-side engagement covers all five of these. Plenty of clients hire us for one.

Workstream 01

Market & demand

We define the trade area, count the demand and find out what competing capacity is already permitted or under construction. Our own research, not the seller's deck.

Workstream 02

Earnings & operations

Which add-backs hold up and which don't. How much of the revenue sits with a handful of customers. What walks out the door with the owner. Whether the place is running near capacity or nowhere close.

Workstream 03

Asset & collateral value

Business valuation, real estate appraisal, equipment appraisal. Then the part that gets skipped: saying how much of the total belongs to each. That split drives collateral, loan term and your tax basis.

Workstream 04

Capital structure & debt capacity

A ten-year pro forma, coverage and covenant headroom, and how senior debt, mezzanine, seller notes and earn-outs stack up. Then we try to break it: sensitivities, a rate shock, Monte Carlo, the bad year.

Workstream 05

Risk register & the first 100 days

A ranked list of what could actually sink the thesis, plus the integration assumptions buried inside the price. Keep us on afterward and we track those same items against real results.

Single services, if that's all you need

Any line below can be hired on its own, with its own scope letter and its own fixed fee. The timings assume we have the documents; the clock starts when the file is complete.

ServiceWhat it answersTypical turnaround
Valuation & asset evidence
Business valuation, going concernWhat the business is worth on its own evidence, whatever the seller is asking.10–15 business days
SBA change-of-ownership valuationWhether a 7(a) change of ownership clears the SBA independent-valuation requirement, with value split across land, building, equipment and intangibles.10–15 business days
Commercial real estate appraisalWhat the property alone is worth. We take on special-purpose and going-concern buildings that most appraisers turn down.15–20 business days
Machinery & equipment appraisalWhat the equipment is worth where it sits, and what it would bring at auction if the plan went wrong.10–15 business days
Going-concern allocation opinionHow the total divides between real estate, the business itself and the tangible personal property. Most price arguments are really arguments about this.5–10 business days
Purchase price allocation supportComponent values your accountants can use to book the acquisition.10 business days
Commercial & market diligence
Target market & demand studyWhether the demand behind the seller's revenue is real, and whether it is growing or quietly draining away.10–15 business days
Competitive supply & pipeline scanWhat is being built, permitted or announced that will be competing with you a year after closing.5–8 business days
Customer, contract & concentration reviewHow much of the profit rides on how few relationships, on what terms, and whether those contracts even survive a change of ownership.5–8 business days
Capacity & utilization studyCan the plant make what the projections say it will make, and what has to be bought first.8–12 business days
Key-person & workforce reviewWhat leaves with the seller, and what it costs to replace.5 business days
Financial analysis & capital structure
Earnings normalization review (non-attest)Which adjustments to earnings are supportable and which are wishful, and what run-rate a lender will actually credit.8–12 business days
Working-capital peg analysisHow much working capital the business genuinely needs, so the peg isn't negotiated blind.5–8 business days
Post-acquisition pro forma modelA ten-year model with no hardcoded numbers, delivered live in your portal instead of as a dead PDF.10–15 business days
Debt capacity, DSCR & covenant testWhat the business can service, and how much room the proposed covenants really leave.5–8 business days
Capital-structure reviewHow senior debt, mezzanine, seller notes, earn-outs and equity should stack, and what each layer costs you in a downside.5–10 business days
Sensitivity, rate stress & Monte CarloWhere it breaks. At what occupancy, what price, what cost, what rate.5 business days
Program & lender compliance
SBA 7(a) / 504 change-of-ownership packageEverything the credit file needs for an SBA-financed acquisition, built to the SOP in effect when we are engaged.15–20 business days
USDA B&I acquisition packageThe feasibility and valuation evidence a USDA guaranteed acquisition has to carry under 7 CFR Part 5001.15–20 business days
Credit-file feasibility narrativeThe independent write-up a lender needs to defend the credit internally, and later to the agency.5–10 business days
Reliance letters, updates, re-certificationsExtending a report we already wrote to a new lender, a new participant or a later closing date.2–5 business days
After the close
100-day plan validationWhether the integration assumptions inside the price can be done on the schedule someone promised.10 business days
Quarterly performance monitoringHow the business is tracking against the model it was underwritten on. Live, in your portal.Recurring
Dispute & expert-witness supportEarn-out fights, allocation challenges, and testimony on value if the deal ends up in front of someone.Per matter

Packages

Six ways we usually get hired. Each is a fixed fee, put in writing after we talk. Start small and decide later that you need more, and what you already paid comes off the bigger number.

Deal Screen
Before the LOI · ~5 business days
For when you have a teaser and a gut feeling, and need to know whether it deserves real money and real time.
  • An indicative value range, with the comparables behind it
  • A short list of what is most likely to kill this
  • First read on the market and the demand
  • Debt-capacity sanity check at today's rates
  • A written go or no-go, with reasons
Comes off the fee if you hire us for more within 60 days.
Buy-Side Core
Most common · 3–4 weeks
For a buyer under LOI who wants the story tested before the deposit is at risk.
  • All five workstreams, scoped to the target
  • Business valuation and a signed value conclusion
  • Our own market and demand study
  • Earnings normalization review (non-attest)
  • Ten-year model, delivered live in your portal
  • Coverage, covenant headroom, sensitivities, rate stress
  • Ranked risk register, and the points worth renegotiating
Includes a working session with your counsel and your lender.
Lender Package
SBA & USDA · 4–5 weeks
For acquisition loans that have to get through credit, and eventually through an agency file review.
  • Everything in Buy-Side Core
  • Business valuation built to the SBA requirement, with the component allocation
  • Commercial real estate appraisal
  • Machinery and equipment appraisal
  • Feasibility narrative written for the credit file
  • Reliance letter to the lender and any participants
Addressed to the lender. Our duty runs to the file, not the borrower.
Sell-Side Readiness
Vendor diligence · 3–4 weeks
For an owner who would rather find the problem than have a buyer find it.
  • A defensible value range, and the evidence behind it
  • Normalized earnings, sourced add-back by add-back
  • Data-room index a buyer's team can actually follow
  • A rehearsal of the questions diligence is going to ask
  • Asset and equipment values documented up front
We won't market the business or find you a buyer. That's a broker's job, not ours.
Platform / Roll-Up
Program retainer
For funds and platforms buying more than once in the same sector.
  • One model and one valuation framework across every target
  • Quick screens on new targets at a fixed per-target fee
  • Consolidated pro forma, with the synergy assumptions pulled out and tested separately
  • Sector market read refreshed each quarter
  • A named senior team held for your pipeline
Conflicts are cleared and held at the sector level for the retainer term.
Post-Close Watch
Quarterly · recurring
For buyers and lenders who want to hear early when the plan stops matching reality.
  • Actuals loaded against the underwritten model every quarter
  • Coverage and covenant tracking, with early warning flags
  • A short note on what moved and whether it looks structural
  • Refreshed read on the trade area
  • All of it live in the client portal
The model keeps working after the closing dinner.

Who we're good for, and who we're not

We are not the right firm for every transaction, and saying where the line falls saves everybody a call.

Type of companyScale we serve bestWhy we fit
Owner-operated businesses with hard assets
Manufacturing, distribution, service platforms, trades
$2M–$25M enterprise value
SBA 7(a) acquisitions to $5M
Most of the value is in equipment, a customer list and an owner who is about to leave. We can appraise the first, test the second and put a number on the third.
Real-estate-heavy operating businesses
Hotels and resorts, marinas, RV and boat storage, car washes, fuel and c-store, event venues and wineries
$5M–$75M enterprise valueReal estate, business and FF&E trade together here, and somebody has to say how much belongs to each. It is the work we do most.
Manufacturing, processing & industrial
Food and beverage, ag processing, cold storage, building products, specialty chemicals
$10M–$150M enterprise valueThese turn on the equipment and what it can actually produce. We appraise the machinery ourselves instead of sending it out.
Healthcare & senior living operators
Senior housing, behavioral health, ASCs, dialysis, rural clinics
$5M–$100M enterprise valueCensus, payer mix, licensure, where the referrals come from. Those are market questions long before they show up in the P&L.
Agricultural & rural enterprises
Processing, aquaculture, greenhouse, grain and feed, agritourism
$3M–$50M, USDA-financedWe are in USDA B&I and OneRD files constantly, so the paperwork holds no surprises for us.
Family succession & internal transfersAny scale in the ranges aboveWhen buyer and seller already know each other, an outside number is what makes the deal defensible later, to a lender or to the rest of the family.
Platform buyers and roll-ups in our sectors$25M–$150M aggregate programRunning the same framework on every target makes them comparable, and turns a synergy claim into something you can check.
Lenders, CDCs and credit fundsAny change-of-ownership creditWe already write for the credit file. On an acquisition the client is often the lender rather than the buyer.

Call us when…

  • The target owns property or equipment, and how the value splits between them matters
  • A lender, an agency or a board is going to have to rely on the numbers
  • The seller's projections rest on a market nobody outside the company has sized
  • Buyer and seller are related, or the price may need defending years from now
  • You would rather have one firm answerable for value, market and model than three reports that disagree

Call someone else when…

  • You need a broker or a bank to market the business and run an auction
  • It is a public-company merger or a tender offer
  • The target is asset-light software or early-stage venture, where our methods add the least
  • Your lender wants an attest-level quality-of-earnings opinion signed by a CPA firm
  • You need legal opinions, tax structuring or a Phase I. We work alongside those specialists; we don't replace them

How we compare to the other options

Most buyers choose from five kinds of help. What separates them is who the work is really for, how the bill gets calculated, and whether a lender will accept the result.

 Wert-BeraterInvestment bank or business brokerNational accounting firm transaction servicesBoutique valuation shopIn-house team
Who the work is forThe file. It has to hold up in front of somebody who didn't hire us.The transaction. A success-fee mandate is, by construction, pointed at getting it closed.The client's finance function, inside an attest-independence framework.The client, usually within one discipline.Whoever is championing the deal, with all the pressure that carries.
How they are paidFixed fee, quoted before we start. Never a percentage of the deal.Typically a success fee, so the fee exists only if the deal closes.Hourly or phased fees, usually the highest tier of the five.Fixed or hourly fee.Salary, plus the cost of a team not running the business while they do this.
Real estate, business and equipment under one roofYes. MAI, ASA Going Concern and equipment appraisal in house, ending in one allocation.Rarely. Valuation is usually outsourced or indicative.Business valuation yes; property and equipment usually subcontracted.Usually one discipline, with the rest referred out.Almost never all three.
Acceptance in SBA and USDA credit filesRoutine. 1,280 SBA and 817 USDA studies in agency financing so far.Generally out of scope; lenders normally commission valuation and feasibility work separately.Accepted, though rarely scoped to program requirements.Varies with the credential and with appraiser independence.Not independent, so generally not acceptable.
Independent market fieldworkAlways. We count the demand ourselves and benchmark it against RMA and IBISWorld.Frequently built on the seller's own materials rather than independent research.Often a data purchase rather than primary research.Sometimes; often out of scope.Limited by time and by access.
What you end up withA live model in your portal. Change an assumption and everything downstream moves.A CIM, a data room and a closing binder.A report, usually a locked PDF.A report, usually a locked PDF.An internal spreadsheet, with the continuity risk that carries.
After the closingQuarterly monitoring against the underwritten model, with covenant flags.The relationship usually ends at close.A new engagement, separately scoped.Generally none.Whatever capacity survives the integration.
If the deal is later disputedThe same credentialed expert can support testimony on value and allocation.Not a testimony role.Available, at dispute-practice rates.Sometimes.No independent standing.
Typical turnaroundFive days for a screen. Three to five weeks for full diligence.Months, driven by the sale process.Four to eight weeks, subject to partner availability.Two to four weeks for one report.As long as the day job allows.

These comparisons describe what we typically see from each category of provider in transaction files since 1998. Individual firms vary, and any particular provider should be judged on its own engagement terms.

Who will be on your deal

Donald J. Safranek, MSc
Founder & President · Engagement Director

MSc Economics and LLB Law from the London School of Economics. Started at Lehman Brothers in 1982 and went on to underwrite and manage a $700 million real estate equity portfolio, then held senior asset-management roles across hospitality, industrial, energy and infrastructure assets in Europe, the Middle East, the Americas and the Caribbean. He directs every engagement and signs off on it.

Bruce E. Jones, MAI
Senior Valuation Advisor · MAI · ASA-GC

MAI with the Appraisal Institute since 1987, and an Accredited Senior Appraiser with the ASA Going Concern specialty. Certified General Real Estate Appraiser in several states, with business and equipment appraisal work behind him as well. He carries the value conclusions and decides how they get allocated.

Penko Velkov
Senior Financial Analyst · Modeling

Builds and audits the transaction models. Ten-year pro forma with nothing hardcoded, coverage ratios, sensitivities at 5, 10 and 15 percent either way, rate stress, Monte Carlo, DCF and Z-Score, all of it run through the firm's 22-point model audit before anyone sees it.

Bohdan Syvka
Senior Market Analyst · Demand

Handles the trade area, the demand and absorption work and the competitive supply picture, benchmarked against RMA and IBISWorld. Every demand conclusion carries its source, because reviewers ask.

Alema Shaimerdenova, MBA
Senior Financial & Risk Analyst

MBA with a BS in Finance, with the firm since 2013. Works on earnings normalization, working capital and the risk register that goes out with every diligence report.

Able Taye & Hristo Nedelechev
Senior Market Analysts

Demographics, trade-area research and competitive fieldwork. This is the legwork that replaces borrower-supplied projections in anything we sign.

How the work runs

A scoping call, and a conflicts check the same day.Twenty minutes. What you are buying, when you need it, and who has to be able to rely on the work. We clear conflicts before we get into specifics.
A fixed-fee scope letter.Deliverables, intended users, the document request and the dates, all in writing. No hourly creep, no contingency, no fee that moves with the outcome.
Documents and access.Secure upload to your portal. If the seller's data room is the source, we work from it directly and index what we relied on.
We go and look.Site and asset inspection wherever value depends on condition, with the market and competitive research running in parallel.
Model, valuation, allocation.The pro forma gets built, the value conclusions get reached, and the split between real estate, business and equipment gets reconciled.
Draft, then a hard conversation with management.We put our open questions to them and write down the answers. Anything still unresolved is disclosed rather than smoothed over.
Final delivery.Signed reports, the live model in your portal, and reliance letters for whoever needs them.
Monitoring, if you want it.Each quarter the actuals go against the underwritten model and somebody explains the variance.

What you get

A diligence report with a conclusion a committee can act on
Signed value conclusions for the business, the property and the equipment
An allocation schedule across land, building, equipment and intangibles
Our own market and demand study, with the sourcing appendix
A normalized earnings schedule, adjustment by adjustment
The ten-year model, live in your portal
Coverage, covenant headroom, sensitivity, rate stress and Monte Carlo output
Capital structure and sources-and-uses review
A ranked risk register, with the evidence behind each item
The points worth renegotiating, tied to findings
Reliance letters for lenders and participants
Quarterly monitoring reports where you have asked for them

Fees

The fee is fixed and you see it in writing before anything starts. It doesn't scale with the size of the deal, it doesn't rise if the answer turns out to be the one you were hoping for, and none of it is contingent on a closing. What does move the number: how many asset classes need appraising, how many locations we have to visit, the state of the seller's records, and whether the deal is being financed under a program with its own documentation rules. If you start with a Deal Screen and come back within sixty days, that fee comes off in full.

Questions people ask before hiring us

Do you broker the transaction or take a success fee?
No. We don't market businesses, we don't represent either side in a negotiation, and we are never paid a percentage of a deal. Every engagement is a fixed fee agreed before work starts. That is exactly why a lender will rely on what we conclude.
Can your business valuation satisfy an SBA change-of-ownership requirement?
Yes, for 7(a) changes of ownership. Under the SBA SOP, where the amount being financed (including 7(a), 504, seller or other financing) less the appraised value of the real estate and equipment being financed comes to more than $250,000, or where there is a close relationship between buyer and seller, the lender must obtain an independent business valuation from a Qualified Source. That valuation has to allocate separate values to land, building, equipment and intangible assets, and where a closely related transaction involves a special-purpose property it must be performed by a Certified General Real Property Appraiser. At or below the threshold a lender may do its own valuation unless its internal policy says otherwise. We prepare to the SOP in effect on the engagement date, address the report to the lender, and stay independent of the loan production function. Confirm the current requirement for your specific deal with your lender.
Is your earnings work a quality-of-earnings report?
No, and we won't call it one. Wert-Berater is not a CPA firm and performs no audit, review, compilation or other attest engagement. What we do is a non-attest earnings normalization review: we test whether reported and adjusted earnings are supportable and properly sourced for valuation and lending purposes. Where an attest-level report is required, we work alongside the accounting firm issuing it and use their findings as an input to ours.
What size transactions are you built for?
Lower-middle-market operating companies with real assets, generally somewhere between $2 million and $150 million in enterprise value. That includes SBA 7(a) change-of-ownership loans up to $5 million, 504-financed acquisitions where the real estate carries most of the value, and USDA guaranteed acquisitions. Under roughly $2 million, a Deal Screen is usually the proportionate answer and we will say so.
Do you work for buyers, sellers, or lenders?
All three, on separate engagements, and never on the same transaction. The scope letter names the client and the intended users, and conflicts get cleared before we talk specifics. The one thing that doesn't change with who signs it is the conclusion.
How quickly can you start?
Conflicts are cleared within one business day and the scope letter goes out the same day as the call. A Deal Screen lands about five business days after we have the data. Core diligence takes three to four weeks. A full lender package with appraisals takes four to five.
Who actually signs the work?
Value conclusions are signed by the credentialed appraiser who reached them. The engagement as a whole is directed and reviewed by the President. The analysts who did the research are named in the report, so anyone reading the file knows who stands behind which part of it.
Scope of practice. Wert-Berater, Inc. is an independent feasibility, market analysis and valuation firm. We are not a broker-dealer, business broker or investment bank; we do not market businesses for sale, solicit buyers, place securities, or accept transaction-contingent compensation. We are not a CPA firm and perform no audit, review, compilation or attest engagement, and our earnings work is not a quality-of-earnings opinion. Nothing here is legal, tax or investment advice. Real property appraisals and business valuations are prepared consistent with USPAP by appraisers holding the applicable credentials, and program-specific work is prepared to the SBA SOP or USDA regulation in effect on the engagement date. Turnaround times run from receipt of complete data and are subject to third-party access. Conflicts are cleared before any substantive discussion of a transaction.
Related services
Special-Purpose & Going-Concern Appraisal Litigation Support & Expert Witness Valuation Distressed Asset & Workout Feasibility The Feasibility Screen — Go / No-Go Review Asset & Portfolio Performance Monitoring Study Updates, Reliance Letters & Re-Certifications All services
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Twenty minutes, no obligation. Tell us what you're buying, when you need it, and who has to be able to rely on the work. What you'll get back is a fixed-fee scope letter, not an hourly estimate.

No obligation. Conflicts cleared and a fixed-fee scope letter within one business day. Rather talk first? Call +1 310-857-2443 ext. 800.
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Wert-Berater, Inc. · 1968 South Coast Hwy, Ste 2382, Laguna Beach, CA 92651 · 111 Town Square Pl Ste 1238 PMB 657834, Jersey City, NJ 07310 · 539 W. Commerce St #8486, Dallas, TX 75208 · 66 W Flagler Street, Suite 900, PMB 12704, Miami, FL 33130 · +1 310-857-2443 ext. 800 · Site Map · Privacy