RV parks and campgrounds are priced by site type and sold by season. This report establishes the competing site inventory in a market, what each site type earns, how deep the season runs, and what demand actually brings travellers to the area.
Supply is counted by site type rather than by park, because a hundred-site park with twenty full hook-up sites competes differently from one with a hundred. Each competing property is profiled: site counts by type, pull-through availability, amperage, amenities, cabins and glamping units, condition and operating season. New parks, expansions and campground conversions are collected from permits and county records, and the report notes where a market's supply is constrained by land, septic capacity or zoning that discourages new parks.
Demand is separated into transient corridor travel, destination stays tied to a park or attraction, seasonal and snowbird occupancy, and workforce demand from construction or energy projects. The last category is treated carefully: it can carry a park for three years and disappear in one. Traffic patterns, attraction attendance, event calendars and regional visitation establish the base, and the report states how much of the demand is structural.
Rate is reported by site type and by stay length, because the monthly rate governs seasonal revenue while the nightly rate governs peak weekends. Occupancy is reported by month, since a park earning ninety per cent in July and eight per cent in November is a different business from one at fifty per cent year round. Absorption is judged from the ramp comparable parks achieved, and from how reservation channels reward a new listing.
The competitive set includes the parks a traveller would actually consider — along the same corridor, near the same attraction, or with the same site type — and increasingly the private and franchised networks that compete on brand and booking platform. Public campgrounds are counted where they compete on price and availability. Transaction evidence is included where reported.
Saturation is judged on site type: a market can be saturated in tent sites and short of large pull-through full hook-up sites in the same season. Risks include a workforce demand source with a fixed end date, seasonality too deep to service debt in winter, amenity expectations that require capital the pro forma has not allowed for, and access constraints on the approach road for larger rigs.
Developers and operators testing a site or an expansion, lenders financing construction or acquisition, and investors entering outdoor hospitality from other asset classes. USDA and SBA files normally require a feasibility study built on this market work.
A market intelligence report describes the market. It tells you what the competing site inventory earns by season and what a new park would have to take share from. A feasibility study goes further: it takes one project, applies the market findings to its capital cost and operating model, and reaches a conclusion on whether it works — which is what SBA and USDA programmes require. An appraisal develops an opinion of value for a specific property under professional valuation standards. Many files need more than one, and the market work is common to all three.
See Market Intelligence for the research method, or market research consulting where the question does not fit a package.
Reports are commissioned for a named market and this asset type. Geography runs from a single county to several states, the fee is fixed and agreed with the reports desk once the market and scope are confirmed, and delivery is 3 to 5 business days for standard geographies. Where the project also falls inside one of the seven purchasable property-type families — office, retail, multifamily, warehouse and industrial, mixed-use, hospital and ASC, and gas station and truck stop — the published packages from $1,950 apply and can be priced in the builder on market reports.
Last reviewed September 2026. Every figure in a delivered report carries its source and date; where a figure could not be verified, the report says so.
Independent, commissioned research for your market. Fixed fee, delivered in 3 to 5 business days.
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Wert-Berater, Inc. is an independent provider of feasibility studies and other related services. The firm does not provide financing or equity investment advice, and does not arrange, broker, or place debt or equity capital of any kind.
All appraisal assignments are performed by Bruce E. Jones, MAI, ASA-GC, BCA, CMEA, a member of the Appraisal Institute since 2006, a staff member of Wert-Berater, Inc. and owner of Special Purpose Realty Valuation.