Utilization is the whole question: chargers are cheap to count and hard to fill, and the pro forma lives or dies on sessions per day.
EV charging economics reduce to a utilization curve: sessions per charger per day, times energy per session, times the spread between retail price and the site’s power cost — with demand charges capable of erasing the spread at low utilization. The study’s demand work maps EV registration density and growth in the trade area, corridor traffic for highway sites, and dwell-time logic: fast charging sells minutes, so the adjacent amenity — the c-store, the QSR, the retail center — is part of the revenue model, not the landscaping.
Power infrastructure is the technical gate: utility capacity at the site, upgrade costs and timelines, and the rate schedule’s demand-charge structure decide both the budget and the operating margin — EIA data frames the energy economics. Grant and program funding layered into many charging projects requires the same stack discipline as any incentive-financed asset: coverage tested with the uncommitted layers removed.
Wert-Berater’s roadside practice positions charging analysis where it usually belongs — inside fuel-retail, travel-center, and retail-site engagements as a component profit center with its own utilization math — as well as in standalone charging-infrastructure studies for program and conventional financing.
Engagements are typically initiated by the borrower, with lender or CDC confirmation obtained before work begins — institutions apply differing rules, so sponsors should confirm the required path with their lending contact — and are delivered in 10 to 15 business days from complete project data, and built to the program framework that governs the credit — SBA SOP 50 10 8 coverage minimums of 1.15x operating and 1.00x global, the 37-factor structure of USDA RD Instruction 5001, or the 1.20x convention of conventional credit policy — with a ten-year pro forma, sensitivity at ±5/10/15 percent, rate stress to +3.0 percent, and Monte Carlo analysis as standard equipment.
President, Wert-Berater, Inc. — independent feasibility study consultants since 1998. More than 4,000 feasibility studies completed across all 50 states and internationally, evaluating $40.2 billion in project value for SBA, USDA, EB-5, conventional, and institutional financing decisions. Fiduciary duty runs to the lender and agency in every engagement.
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