Who we are
Wert-Berater, Inc. has prepared independent feasibility studies for lenders, certified development companies, and federal agencies since 1998 — more than four thousand engagements representing $40.2 billion in evaluated project value across all fifty states and international assignments. Our fiduciary duty runs to the lender and the agency, never to the sponsor’s optimism: fees are fixed, quoted up front, never contingent on findings, and a determination is never changed under pressure.
What we do
Ornamental production — koi, tropical aquarium fish, cultured coral, aquatic plants — sells beauty rather than protein, at per-unit prices food fish never reach and with demand tied to hobbyist and landscape markets rather than grocery. The study builds revenue from the channel structure the operation can actually serve — wholesale to retailers, direct online with live-arrival logistics, high-value koi at auction-grade pricing — and validates the husbandry expertise the premium grades require, since quality grading is where ornamental margins live or die.
How we do it
Species-and-grade revenue modeling rather than biomass tonnage, shipping and live-arrival cost structures for direct channels, biosecurity and quarantine systems reviewed as core assets, and key-person analysis on the husbandry expertise the grading premium depends on.
How we can help you
Owner-operator ornamental ventures fit SBA structures; greenhouse-scale plant and coral production parallels the firm's CEA practice; demand cyclicality with discretionary spending is stressed explicitly. Ornamental work applies the firm's specialty-agriculture discipline to a market priced per fish rather than per pound.
How to engage us
Standard delivery is 10 to 15 business days from complete project data. Rush delivery for deals already in underwriting is accepted case by case for an additional fixed fee, quoted up front and committed in writing. Engagements are typically initiated by the borrower, with lender or CDC confirmation obtained before work begins — institutions differ, so confirm the procedure with your lending contact.