An independent Fuel, Convenience & Liquor Feasibility Study evaluating a 5,600 SF gas station, convenience store, and packaged-liquor destination in Madison, Alabama.
MADISON, Alabama — Wert-Berater, Inc., an independent feasibility study consulting firm serving lenders and government agencies since 1998, has completed a Fuel, Convenience & Liquor Feasibility Study in Madison, Madison County, Alabama.
Wert-Berater served as independent feasibility consultant to the lender. Party names are withheld consistent with the confidential nature of underwriting and capital-advisory work; figures represent the project as evaluated at the study date.
Ground-up development of a 5,600-square-foot facility — a 4,400-square-foot fuel and convenience store with an adjoining 1,200-square-foot packaged-liquor store — with five multi-product dispensers (ten fueling positions), canopy, prepared foodservice, and site work on a corner parcel in one of the fastest-growing submarkets of the Huntsville metropolitan area, anchored by Redstone Arsenal, Cummings Research Park, and the regional Mazda-Toyota plant. The surrounding trade area is affluent and growing, with five-mile median household income near $105,000 and a confirmed 23,748 average annual daily traffic count on the primary frontage.
Fuel canopy and ten fueling positions, a full-format convenience store, an adjoining packaged-liquor store, a quick-service foodservice program under concept evaluation, and signalized corner-access improvements on an up-to-4.25-acre parcel.
Total project cost of $4,144,020 funded by a $3,500,000 loan and $644,020 of borrower equity, evaluated at 7.25 percent over a 25-year amortization. The determination is conditioned on an additional debt-service and interest reserve of approximately $225,000 being fully funded.
The demographic case for the site is strong; the caution is site-specific and stated plainly. On a conservative pass-by demand case the project does not clear the 1.15x SBA or 1.20x conventional coverage floors, producing coverage of roughly 0.89x to 1.05x. On a destination-adjusted case — reflecting deliberate trip generation from the liquor store and add-on services — coverage clears both floors in all ten years at 1.25x to 1.49x. The study therefore returned a determination of feasible subject to conditions rather than softening the assumptions: the diesel dispenser and self-serve dog wash being built, the liquor store being merchandised and marketed as a destination, direct signalized access confirmed by civil plan and ALDOT driveway permit, the reserves being fully funded, and documented owner-operator experience.
Wert-Berater, Inc. is an independent feasibility study consulting firm founded in 1998, providing lender- and agency-facing feasibility studies, highest-and-best-use analyses, and capital-advisory support. The firm has completed 4,000+ engagements across all 50 states and internationally, evaluating over $41.2 billion in project value for SBA, USDA, EB-5, conventional, and institutional financing decisions. In every engagement, fiduciary duty runs to the lender and the applicable agency.
Media contact: Donald Safranek, MSc, President, Wert-Berater, Inc. — +1 310-857-2443 ext. 800. Press inquiries only; client, lender, and property identities remain confidential.
President, Wert-Berater, Inc. — independent feasibility study consultants since 1998. 4,000+ engagements completed across all 50 states and internationally, evaluating $41.2 billion in project value for SBA, USDA, EB-5, conventional, and institutional financing decisions. Fiduciary duty runs to the lender and agency in every engagement.
+1 310-857-2443 ext. 800 · email · 1968 South Coast Hwy, Ste 2382, Laguna Beach, CA 92651 · 111 Town Square Pl Ste 1238 PMB 657834, Jersey City, NJ 07310 · 539 W. Commerce St #8486, Dallas, TX 75208 · 66 W Flagler Street, Suite 900, PMB 12704, Miami, FL 33130
Schedule a ConversationIndependent feasibility studies since 1998 — 4,000+ engagements, $41.2 billion in evaluated project value. Standard delivery in 10 to 15 business days. Fiduciary duty to the lender and agency.
Legal disclosure. Wert-Berater, Inc. offices are mailing addresses only. Following the COVID-19 pandemic the firm has elected to work remotely; its office locations receive mail and are not staffed for visitors or in-person meetings. Headquarters mailing address: 1968 South Coast Hwy, Ste 2382, Laguna Beach, CA 92651.
Wert-Berater, Inc. is an independent provider of feasibility studies and other related services. The firm does not provide financing or equity investment advice, and does not arrange, broker, or place debt or equity capital of any kind.
All appraisal assignments are performed by Bruce E. Jones, MAI, ASA-GC, BCA, CMEA, a member of the Appraisal Institute since 2006, a staff member of Wert-Berater, Inc. and owner of Special Purpose Realty Valuation.