An independent Fuel, Convenience & Liquor Feasibility Study evaluating a 5,600 SF gas station, convenience store, and packaged-liquor destination in Madison, Alabama.
MADISON, Alabama — Wert-Berater, Inc., an independent feasibility study consulting firm serving lenders and government agencies since 1998, has completed a Fuel, Convenience & Liquor Feasibility Study in Madison, Madison County, Alabama.
Wert-Berater served as independent feasibility consultant to the lender. Party names are withheld consistent with the confidential nature of underwriting and capital-advisory work; figures represent the project as evaluated at the study date.
Ground-up development of a 5,600-square-foot facility — a 4,400-square-foot fuel and convenience store with an adjoining 1,200-square-foot packaged-liquor store — with five multi-product dispensers (ten fueling positions), canopy, prepared foodservice, and site work on a corner parcel in one of the fastest-growing submarkets of the Huntsville metropolitan area, anchored by Redstone Arsenal, Cummings Research Park, and the regional Mazda-Toyota plant. The surrounding trade area is affluent and growing, with five-mile median household income near $105,000 and a confirmed 23,748 average annual daily traffic count on the primary frontage.
Fuel canopy and ten fueling positions, a full-format convenience store, an adjoining packaged-liquor store, a quick-service foodservice program under concept evaluation, and signalized corner-access improvements on an up-to-4.25-acre parcel.
Total project cost of $4,144,020 funded by a $3,500,000 loan and $644,020 of borrower equity, evaluated at 7.25 percent over a 25-year amortization. The determination is conditioned on an additional debt-service and interest reserve of approximately $225,000 being fully funded.
The demographic case for the site is strong; the caution is site-specific and stated plainly. On a conservative pass-by demand case the project does not clear the 1.15x SBA or 1.20x conventional coverage floors, producing coverage of roughly 0.89x to 1.05x. On a destination-adjusted case — reflecting deliberate trip generation from the liquor store and add-on services — coverage clears both floors in all ten years at 1.25x to 1.49x. The study therefore returned a determination of feasible subject to conditions rather than softening the assumptions: the diesel dispenser and self-serve dog wash being built, the liquor store being merchandised and marketed as a destination, direct signalized access confirmed by civil plan and ALDOT driveway permit, the reserves being fully funded, and documented owner-operator experience.
Wert-Berater, Inc. is an independent feasibility study consulting firm founded in 1998, providing lender- and agency-facing feasibility studies, highest-and-best-use analyses, and capital-advisory support. The firm has completed more than 4,000 engagements across all 50 states and internationally, evaluating over $40.2 billion in project value for SBA, USDA, EB-5, conventional, and institutional financing decisions. In every engagement, fiduciary duty runs to the lender and the applicable agency.
Media contact: Donald Safranek, MSc, President, Wert-Berater, Inc. — +1 310-857-2443 ext. 800. Press inquiries only; client, lender, and property identities remain confidential.
President, Wert-Berater, Inc. — independent feasibility study consultants since 1998. More than 4,000 feasibility studies completed across all 50 states and internationally, evaluating $40.2 billion in project value for SBA, USDA, EB-5, conventional, and institutional financing decisions. Fiduciary duty runs to the lender and agency in every engagement.
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